ビデオ	担当者：中村 修 第09回 11/30/2001

Sources of technology pressure

• Customers
  
  
  • “I want the new thing”
    
    
• Vendors
  
  
  • Often want proprietary solutions advanced to lock in customer (you)
    
    
• Competitors
  
  
  • Being first has risks (where is BetaMax today?)